In Europe, having the winters being quite harsh, the overcoat became an essential item for the people who needed protection from the cold. Even regarding the warming of our planet, the present needs of an over coat continue to exist and that is the reason we must never forget when tailoring a coat, the consideration of ‘Why’ the coat exists.

The present style of a gentleman’s overcoat appeared in the men’s clothing scene during the 1800s. Since then, the esthetics of dandyism inherited in the art of clothing and fashion, became more about the practicality, the quality of fine fabric, and how well-tailored the garment would be. Discovering elegance through colours and pattern, rather than how luxurious and decorative a garment would be, as in the days before is what used to matter most among court nobles.

Our priority is to tailor the finest, most elegant garment. In order to maintain this spirit and quality of our products, we cherish the traditions of a genuine overcoat. We believe that the only way to realize and represent the true beauty of the traditional overcoat is to value the roots and understand tradition.

Nowadays, the lightness or softness of an overcoat seem to appeal most to customers. Even the off-the-rack overcoats of a high-class clothing store seem to have lost its virtue as a ‘true’ overcoat. The design, the softness, and being light weighted has become the priority, and the most important elements such as – protection from the cold, the three-dimensional form that sculpts the body shape of the one who shall wear the garment – have been forgotten along with the spirit to put time and effort of professional hand work when tailoring a garment.

When one continues to pursue the ‘reason’ of a garment, how ever much the trends and style may change throughout time, it enables them to tailor a garment that expresses essential beauty. That is, what we present as the ‘Classical Style’ of Pecora Ginza.